GoHighLevel Pricing (2025): Hidden Costs & Best Plans

If you have been thinking about GoHighLevel for your company, you most likely worry about the actual running expenses of the platform. Although it is an amazing all-in-one marketing solution, price can be a little challenging. Some expenses, including email and SMS fees, are not necessarily clear-cut up front.

Covering all plans, extra costs, and if it's worth your investment, this article will dissect GoHighLevel pricing in 2025. Whether you run a little business, an agency trying to grow, or someone investigating CRM solutions, we will assist you to precisely know what you are paying for.

Why Pricing Matters When Choosing a CRM?

Choosing the correct CRM and marketing automation system is more about economy than just features. Many companies sign up for a technology without fully knowing its pricing structure and then discover later that hidden fees might increase expenses.

GoHighLevel price calls for looking beyond the subscription fees and into transaction charges, SMS/email costs, and premium add-ons. Whether you run a startup or a developing firm, knowing these specifics guarantees you are getting the highest return on investment.

GoHighLevel provides an all-in-one solution unlike rivals like HubSpot, ClickFunnels, or Keap; however, is it the best fit for your budget? To help you make confident decisions, let us dissect every plan and extra costs.

GoHighLevel Premium Pricing Plans: A Detailed Breakdown

GoHighLevel presents three main choices. From startups to large-scale marketing firms, each meets varying corporate demands.

1. Agency Starter Plan – $97/Month

Designed for small companies and freelancers, the most reasonably priced solution is the Agency Starter package. This approach could be appropriate if you need a single account and are starting with marketing automation.

Under the $97 Plan, what do you get?

One way to handle marketing automation is through:

• Lead tracking CRM capability.

• Builders for landing pages and funnels.

• Features (with additional fees) email, SMS, call tracking.

• Lead nurturing's basic automation tools

What’s Missing?

• This approach cannot help you to handle several clients.

• There are neither white-label alternatives or SaaS modes.

• Emails, SMS, and premium artificial intelligence tools incur more fees.

Should you manage a small firm and not require sophisticated tools, this is the ideal choice.

2. Agency Unlimited Plan – $297/Month

Should you run an agency with several clients, the Agency Unlimited model is the superior option. It provides all included in the Starter plan together with multi-client administration tools.

From the $297 Plan, what do you gain?

• Unlimited customer sub accounts.

• Advanced automated marketing.

• AI-powered tools for client interaction.

• Call analytics and tracking.

• improved automated emails and SMS.

• Customizing white-labels—branding choices.

Why Choose This Plan?

This approach helps agencies running several companies or brands scale more easily. Digital marketing firms that want flawless integration and automation will find it perfect.

3. Agency Pro Plan (SaaS Mode) – $497/Month

Designed for those wishing to market GoHighLevel under their own branding, the Agency Pro Plan—also known as SaaS Mode—is This package is the most feature-rich one so let people start their own white-labeled SaaS company.

What You Get in the $497 Plan:

• Everything covered under the Unlimited Plan.

• The capacity to resell GoHighLevel under your own brand.

• Included SaaS billing and subscription control.

• customized development choices

• API access for more thorough integrations.

Who Is This Plan For?

• Agencies looking to re-sell marketing automation tools.

• Companies trying to present CRM solutions to customers.

• Tech companies starting a white-label SaaS offering.

This is your best choice if you wish to profit from GoHighLevel as your own product.

Extra Costs to Consider

Many consumers ignore the extra fees GoHighLevel pricing entails. You should be aware of these before registering.

1. GoHighLevel Transaction Fee

Should you pay using GoHighLevel's integrated payment system, a nominal transaction fee will be applied. Like Stripe, the normal rate is 2.9% plus 30 cents every transaction.

These charges might mount up for high-volume companies, thus you should consider them in your budget.

2. Email & SMS Charges

GoHighLevel offers neither free SMS texts nor emails. Rather, they charge based on use:

• Emails cost about $0.675 per 1,000 emails.

• One thousand SMS texts costs about $0.75.

Should you be forwarding mass communications, this expense can have a major impact on your monthly budget.

3. AI Features & Automation Fees

GoHighLevel incorporates artificial intelligence-powered automation, yet some of its features come with extra fees:

• AI content creation: ~$0.50 per 750 words.

• Premium triggers and actions: ~$0.01 for ten actions.

Though this may not seem like much, expenses can mount up if you use AI regularly.

4. White-Label Mobile App – $497 One-Time Fee

Agencies wishing a custom-branded mobile app pay a one-time setup cost of $497. This lets you start a mobile app under your own brand, but it is an additional expense many do not budget for.

Is GoHighLevel Worth the Price?

Popular CRM and marketing tools such HubSpot, ClickFunnels, and Keap are rivals GoHighLevel faces. How does it stand, then, against regular eCommerce companies?

GoHighLevel is a great tool for companies concentrated in automation and conversion tracking. For companies handling several customers, it is especially helpful. Shopify and Klaviyo could be better options, nonetheless, for small e-Commerce businesses.

GoHighLevel's pricing gives exceptional value even with additional costs if you run a marketing agency or wish to start a white-label SaaS company.

Conclusion

Though at first glance GoHighLevel review pricing seems simple, hidden expenses such transaction fees, email/SMS charges, and AI feature costs quickly mount up. The best strategy will rely on the demands of your company:

• Start with the $97/month plan for small companies.

• Marketing agencies: The best option is the $297/month plan.

• White-label branding is unlocked by the $497/month subscription SaaS resellers use.

Calculate your estimated email, SMS, and automation costs before committing to prevent surprises. If you want to explore GoHighLevel’s pricing and features, check out the officialplatform details and see if it’s the right fit for your business.