GoHighLevel vs ClickFunnels (2025): Which Platform Actually Delivers More Value?

GoHighLevel vs ClickFunnels — which platform should you go with in 2025? Chances are, if you're reading this, you’re weighing your options between these two heavyweights in the marketing automation space.

Both claim to offer powerful tools for funnels and automation. But when it comes down to real-world value, one of them clearly pulls ahead.

While ClickFunnels remains popular with many entrepreneurs, more and more are switching to GoHighLevel — and it’s not hard to see why. With a broader feature set, robust CRM tools, and powerful automations, GoHighLevel gives you way more bang for your buck.

In this article, we’ll break down the key differences between GoHighLevel and ClickFunnels, and explain why GoHighLevel is the better pick — especially if you run a service business, agency, or simply want a scalable, all-in-one marketing solution.

Understanding GoHighLevel and ClickFunnels

Let's first know what each platform provides before going into their variances.

What is GoHigh Level?

GoHighLevel is an all-in-one marketing platform built primarily for agencies and service-based businesses. It combines multiple tools under one roof, including:

• A sales funnel builder

• Lead and customer relationship management (CRM)

• Email and SMS automation

• Appointment scheduling

• Review/reputation management

• White-label SaaS capabilities

In short: GoHighLevel replaces a bunch of tools you're probably already using, saves money, and streamlines your workflow.

What is ClickFunnels?

ClickFunnels, created by Russell Brunson, is known for its simple drag-and-drop funnel builder. It’s designed to help businesses sell products and services online by creating landing pages and marketing funnels quickly.

Key features include:

• Funnel and landing page builder

• Follow-up Funnels for basic email automation

• Backpack (affiliate management tool)

• Shopping cart integration

ClickFunnels is solid if you just want to build funnels. But it lacks deeper CRM tools and the kind of automation power that modern businesses really need.

GoHighLevel vs ClickFunnels: Feature Comparison

Let’s look at how both platforms stack up — side by side.

1. Funnel Building: Who Does It Better?

Both platforms shine with their strong funnel-building capabilities. But GoHighLevel edges ahead when it comes to flexibility and integration.

ClickFunnels is great for building basic funnels fast. But GoHighLevel’s funnel builder comes with native CRM integration, deeper automation, and smoother client management.

👉 If you want funnels plus automation and customer management in one place, GoHighLevel is the better choice.

2. CRM & Lead Management: Not Even Close

This is where GoHighLevel leaves ClickFunnels in the dust.

ClickFunnels doesn’t offer a proper CRM — it’s not built for tracking leads beyond basic email sequences. GoHighLevel, on the other hand, gives you:

• A full CRM dashboard

• Pipeline tracking

• Lead segmentation

• Smart follow-ups

• Unified customer communication

For businesses that want more than just a sales page, GoHighLevel is a game-changer.

3. Automation: Real Power vs Basic Follow-Ups

ClickFunnels includes Follow-Up Funnels — simple email automation tools. But GoHighLevel takes automation to another level with:

• SMS and voicemail drops

• AI-driven engagement tools

• Prebuilt workflows

• Multi-channel automation

If you’re serious about automating your marketing and client communication, GoHighLevel has everything you need — especially if you’re running an agency or managing multiple clients.

4. Reputation Management: An Overlooked Edge

ClickFunnels doesn’t offer anything in this area. GoHighLevel does.

With GoHighLevel, you can automatically request and manage reviews — a crucial feature considering that the majority buying decisions are influenced by online reviews.

More trust, more visibility, better SEO — all baked right into the platform.

5. Pricing: Which Platform Offers More Value?

At first glance, their pricing seems similar:

• ClickFunnels Basic: $97/month

• ClickFunnels Platinum: $297/month

• GoHighLevel Starter: $97/month

• GoHighLevel Unlimited: $297/month

But here’s the thing: ClickFunnels limits how many funnels, users, and integrations you get — even on higher plans.

GoHighLevel’s $297/month plan gives you unlimited users, sub-accounts, full automation features, and white-label options — making it a much better deal for agencies and growing businesses.

The ClickFunnels vs GoHighLevel Lawsuit (Yes, That Happened)

You may have come across mentions of a legal clash between ClickFunnels and GoHighLevel. There’s been some noise around patents and competitive behavior — which isn’t uncommon in the SaaS world.

That said, GoHighLevel continues to innovate and grow despite the drama — and offers a more robust, future-ready platform.

Are There Other GoHighLevel Alternatives?

Sure, a few tools compete in this space — but none quite hit the same sweet spot:

• HubSpot: Powerful, but very expensive (especially for small businesses)

• Kartra: Good for digital products, but weak CRM

• ActiveCampaign: Great for email automation, but lacks funnel building

GoHighLevel remains the top pick for businesses that want an all-in-one, scalable solution without breaking the bank.

So, Why Choose GoHighLevel in 2025?

Look — ClickFunnels isn’t a bad tool. But in 2025, it feels limited. It’s focused almost entirely on funnels, which means you’ll still need other tools for CRM, automation, and client communication.

GoHighLevel gives you all of that in one place.

If you're serious about growing your business, automating processes, and managing leads efficiently — GoHighLevel is built for that.

Whether you're a solo business owner, a service provider, or running an agency with dozens of clients — GoHighLevel helps you scale without tech headaches.

Final Thoughts: Making the Right Choice

Choosing the right platform depends on your goals.

If you just need a simple funnel builder, ClickFunnels will do the job.

But if you’re ready to level up — with better lead management, real automation, built-in CRM, appointment scheduling, and review tools — GoHighLevel is the smarter long-term investment.

Most businesses outgrow ClickFunnels. GoHighLevel is what they grow into.

Conclusion: ClickFunnels vs GoHighLevel — Who Wins?

Let’s keep it simple.

If your needs are basic, ClickFunnels might be enough.

But if you’re looking for:

✅ Full CRM and lead tracking
✅ Advanced automation workflows
✅ Reputation management
✅ Unlimited client accounts
✅ White-label SaaS capabilities

Then GoHighLevel is the obvious winner.

👉 Try GoHighLevel today and see why so many businesses are making the switch.